If you’re reading this blog, chances are good that your business is in need of growth. Maybe you’ve plateaued with word of mouth or maybe the pandemic did a number on you. Either way, there is one tried and true method for growing a business and we’re here to share how.
There are 3.5 billion searches on Google per day. Google processes over 40,000 search queries every second on average. We use the Internet, you use the Internet, our grandparents even use the Internet. If you aren’t easily found on the Internet for the very thing your business offers, then you are doing yourself a huge disservice.
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Organic results are listings of web pages that appear on a search engine after someone has queried a search on websites like Google, Yahoo and Bing. This is important because organic search is almost always your primary source of website traffic. Therefore, if your website isn’t optimized for the search engines, you likely aren’t being found online from organic searches, hence the importance of SEO.
At one point, Google referenced 256 different algorithms that were used to determine their search results. There’s a reason they own over 70% of the worlds search engine traffic. To be seen by the search engine giant, your website needs to be optimized for SEO. There are many factors that go into optimization, but we’ll cover some of the most important as it relates to on-page SEO. On-page SEO is the practice of optimizing individual web pages of your website, to rank higher in the search engines, and earn more relevant traffic to your website. Elements of on-page SEO include Title tags, Meta descriptions, Header tags, Image optimization, Keywords and Content.
Let’s not discount the importance of Local SEO. Its purpose is to focus on specific towns, cities, regions and even states. This helps people find you quickly and easily, putting them one step closer to a transaction.
Now imagine for a second that you’re just now learning about SEO or just starting to pay attention to it. You’re now competing against competition that could be a year or a decade ahead of you in terms of optimizing their website. Although SEO is more of a marathon which can take six to even eighteen months to rank on page one of Google for certain searches, it’s an important marketing strategy that is never too late to start. SEO has been relevant for decades and with 3.5 billion daily searches it doesn’t appear to be going away anytime soon. It’s never to late to start, so don’t be discouraged if you’re just getting around to it.
SEO is something anyone can learn; it just depends on how much time you have. There are marketing agencies out there that have been doing this for years. They do it all day every day and they have certifications and experience on how to perform it well. Maybe instead of taking on another task for your business, let’s talk about things you should look for in picking the right agency to work with.
- SEO isn’t magic, avoid people who make false promises of page one results.
- Make sure they review your goals of marketing and walk through a plan of how to get you there.
- Picking a trusted agency is key, whether it’s someone you trust or a referral from someone else.
- Make sure they can easily describe how they will track the results of their efforts to show you the value.
- Ask them how they will communicate with you, if it’s via email and only after you’ve reached out to them, chances are they aren’t the right fit.
SEO should be the foundation of any company who is looking to grow their business. Consumers use the Internet to search for what they are interested in, make sure you are in front of their face when that happens through SEO efforts.
PCG Systems is a Denver based managed services provider who provides Search Engine Optimization for small to medium sized businesses. Our goal is to be our client’s greatest asset, while helping them grow their business exponentially through phenomenal marketing efforts. To learn more about our SEO services please visit us as https://www.pcgsystems.com/services/digital-marketing/.
